5 Steps to a Pinterest Presence 8


Pinterest Dashboard Pinterest, launched in 2010, is rather like a virtual pin board.  It provides a way for you to “bookmark” images, illustrations photos and videos  that you want to come back to and/or share with others.

It is an image-based social site, so if a site impresses you, you can look for a representative image to pin.  You can also search for images that are already on Pinterest and add them to your home feed by re-pinning. It constitutes a form of viral sharing.

BUT this platform is much more than just a way to share images with others, as internet marketers and people in business have rapidly been discovering. Perhaps you have already discovered yourself just how effective it can be as a means of promotion and generating traffic. If not, this guide can help you get started.

The Popularity of Pinterest

This post provides you with a 5 step set-up process if you are not already on Pinterest. But first let’s take a look at why a Pinterest account is a good idea. We only have to take a look at Alexa to see the kind of traffic that Pinterest is enjoying:

Pinterest Traffic

Some interesting facts (updated in 2013) that indicate its growing popularity are:

Because it is so visual, visitor retention rates are quite high.

Pinterest Terminology

  • Pins
    • Images that you can add to your board collections by using the pin-it button. This can also be an image of a video.
    • Pins link back to the site that contains the original image.
    • You can also upload images for your pinboards.
    • Pinning an image on a site is like bookmarking it. This allows you to share it and to find it yourself later on.
       
  • Pinterest Boards
    • These provide a way for you to categorise the images that you have pinned into theme-based collections.
    • They are simply a collection of pins.
    • Each board can be on a completely different topic or theme.
      • For example, you might have a board about pets and include pins of cats, dogs etc.
      • You might also have a board about gardening and include pins of plants, shrubs etc.
         
  • Likes
    • You can like or comment on an image that is on someone else’s board; you don’t have to re-pin everything you like to leave a sign of appreciation.
       
  • Follow
    • You can follow the boards of other members.
    • You can follow an individual board by clicking Follow beneath the board.
    • You can choose to follow many boards.
    • You can follow a person by clicking on Follow All in their profile.
       
  • Home Feed / News Feed
    • This is like your dashboard. It can include messages for you and will show a collection of boards that you follow. It is constantly updating as new pins are added.
    • The Pinterest logo takes you to your Home Feed.
    • If displays the pins of people you are following as well as pins you have created yourself.
       
  • Re-Pins
    • You can browse other boards on Pinterest and if you find an image that you like as well, then you can “re-pin” it and this will add it to one of your boards.
       

How Pinterest Works

Once you set up your account (see guidelines below), you can have multiple boards in your one account. These can be totally unrelated but each is based on a topic or a theme.

Perhaps you have an image on your blog. People can pin it and it will subsequently appear on someone’s board on Pinterest, complete with a link back to your site.

You can pin photos of products that you are selling and they will appear on your nominated Pinterest board, again with a link back to the original image.

You can pin anything that is image-based:

  • Images
  • Digital artwork
  • Videos
  • Recipes
  • Dream Boards

Getting Started with Pinterest

If you haven’t yet started with Pinterest, the following steps and video will guide you through the process.

Step 1 – Create Your Account on Pinterest

  • Load www.pinterest.com and then click on Join Pinterest.
  • You have the option of joining up using your email address or one of the social sites listed.

Pinterest Sign Up

  • Enter a username; it can include numbers.
  • Click Create Account and you’re done. Done setting up the account that is, but now the fun part starts.

Step 2 – Create your Profile

To find your profile you simply click on your name in the top right corner, then Settings.

Enter the relevant options in your Account Settings.

Make sure that “Search Privacy” is set to NO so that your boards, pins and profile can be found by the Pinterest search engine.

Then click Edit Profile.

  • Provide a link to your blog at the bottom of the Profile page.
  • Verify your blog – then it will be visible to your followers.

Step 3 – Familiarize Yourself with the Pinterest Screen

At the top of the screen you will see a number of icons. You will get used to what each means very quickly.

 Pinterest Dashboard

You can also just enter a search term, such as “cats” and look for a picture that you would like to pin.Once you find an image, you can click on the user at the bottom of the image and see what other images are on  their Feed.  You then have the option to follow all of his/her images or a specific board.

Step 4 – Add a Board

Do this before attempting to pin an image so that you have a repository or holding place for your pins according to their theme grouping.

 Add Pinterest Board

You can create as many boards as you like but set up the 1st one with a few pins now.

For each board you need to select a category.

Once you click on the Categories Icon you are presented with a huge range of different topic groups.

Pinterests Categoreis

According to Inside Ecommerce the most popular categories in March 2012 were:

  • home
  • arts and crafts
  • style/fashion
  • food

Step 5 – Add Some Pins

 There are a few different ways that you can do this:

  • You can find pins (images) already on Pinterest  and click Pin It.
  • You can add the Pin It button to your browser (very convenient) so that whenever you are visiting other sites you can easily pin an image that you see to share with others and display on your board.
  • You can use the Pinterest mobile app.
  • You can upload an image from your computer by clicking on the + sign in the top right corner as shown below.

Add Pins

If any of this is confusing, the following video by Amanda Webb can show you the ropes.

 

 

Tips for Getting the Most out of Pinterest

  • Provide readers with an easy way to follow you on Pinterest
    • there is a follow me button.
  • Check out the Pinterest Developer site.
  • You can display a Pinterest board on your blog
  • According to Covert Social Media, the best times to pin images are very early in the day or later that night.
  • Board titles should include keywords you are targeting as a result of your keyword research.
  • A board widget can be added to your website.
  • Hashtags can be used for search just like Twitter
  • Contribute to other boards.
    • This also allows others to “see you” as everyone following that board can follow you too.
    • Comment on other pins. Followers of that particular Pinterest member can then see your comments and decide to follow you.
  • Make sure your images are sharp with a high resolution.

How to Encourage Visitors to Share

  • Placing a Pin It button next to an image you want to share makes it easy for someone to simply click it.
  • You can add a Follow Me on Pinterest button to your blog. You can also customise it so that your name in included.
  • You can also add a Profile Widget to the sidebar of your blog. This will bring up your latest pinned images.
  • It is good Pinterest etiquette to like other people’s work
  • It is also good Pinterest etiquette to comment on the content of others and this then can bring about reciprocal comments and follows.
  • Re-pin the work of others.
  • You can install the Pinterest Plugin for WordPress.
    • This displays a Pin-it button at the end of your blog post. This is very convenient for encouraging people to share your work.
    • The plugin also comes with a widget which you can add to your sidebar.

Pinterest for Business

Additional Ideas to Promote Your Site & Business

  • Create pins for each new blog post
    • Use your keywords in the description of your pins so that they can be found by the search engines.
      • Your description can be up to 500 characters.
  • Once you have embedded pins in your blog post, you can tweet the pins themselves. (Intense Blog)
  • Share more than just images so that you can attract more attention. You can include videos, images of tutorials, infographics etc.
  • You can use Pinterest to promote your brand by setting up a business page. Remember the statistics at the beginning of this post?
  • Popular pins can help with your site rankings.
  • Study your Pinterest Analytics. The  Pinterest dashboard now provides analytics that can tell you:
    • The number of pins you have received that day and your overall average
    • The number of people who are pinning your images
    • The number of times your pins appear in the Pinterest feed
    • The number of pin impressions, that is the number of times your images were loaded
    • And the best statistic of all: the number of visitors coming to your blog after clicking on a pin

If you are keen to take your business ventures to the next level on Pinterest you might find the short course that I reviewed recently of interest.

Tools & Resources to Use with Pinterest

You can download the app for your mobile device as well as the Pin It button from this page. This allows you to install a Pin It button in your browser so as soon as you see something you want to share, either on your site or another, you can easily pin it and it then instantly appears on your Pinterest board.

Other Tools You Might Find Useful:

ViralWoot

  • viralwoot.com
  • Sign up for Free
  • Can increase followers & re-pins
  • Similar to JustRetweet

Pin Button Sidebar

  • Pinbuttonsidebar.com
  • $19.95 (at time of post publication)
  • Shows items that have been pinned in your sidebar

Pinstamatic

  • Pinstamatic.com
  • Automates the process.

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I look forward to hearing your comments on how you have used Pinterest so far.

 


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