Has Your Adsense Revenue Dropped? What You Can Do About It 9

Adsense Revenue

Tip of the Day

Have you started to see a drop in your Adsense revenue lately?

If this is you, then make sure that you check your Adsense Dashboard.

Look for your Scorecard. You will notice that you have a number of blue dots filled in, 1 to 5. If you have 5 blue dots then you don’t need to read any further. Otherwise, read on to see what it might mean for your site.

Your Adsense Scorecard

If your score is low (1,2 or 3 dots only) then you need to take some action.

True, you will most likely see beneath your scorecard that no account actions will be taken as a result of this score.

However, it is important to study the information that is provided when you click on the question mark to the right of the Scorecard heading:

Adsense Scorecard Information

In particular note the wording:

Your scorecard provides you with a summary of how well your ad settings, web pages and content are performing compared to those of other Adsense publishers.

You want to aim for 5 blue dots.  The multi-screen score (mobile device enabled) for the site featured in this example was rating just 1 blue dot a couple of weeks ago. It definitely wasn’t mobile enabled; it had not been set up with a responsive theme.

Action taken to Improve Adsense Scorecard

  1. Converted the site to a responsive WordPress theme from My Theme Shop .
  2. Checked site on PageSpeed Insights and noted the suggested improvements

PageSpeed Insights

Results After Converting Site to a Responsive Theme

These are the results so far and they changed very rapidly:

  1. Scorecard has jumped up to 4 blue dots
  2. Adsense clicks have more than doubled.

Adsense Scorecard

Future Action for More Improvements in Adsense Scorecard

The next changes that need to be made, based on the PageSpeed suggestions are:

  1. Minify JavaScript and CSS in the new theme
  2. Improve the page speed by configuring W3 Total Cache.


It is early days yet and too short a time frame to take a lot of notice of these stats. However, an increase in Adsense clicks is an increase in revenue which means that the impact of changing to a responsive theme cannot be dismissed.

Regardless of whether or not you are using Adsense to monetize your site, do check it to see if you have a responsive theme and if not I recommend looking for a responsive theme that you can use instead.

I looked at both converting a site to make it responsive and replacing it instead with a new theme. I found the latter much, much easier. I think you would need to have a lot of time and patience on your hands to convert a non-responsive site to mobile enabled.

Have you noticed a change in your site performance after switching to a responsive theme?



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9 thoughts on “Has Your Adsense Revenue Dropped? What You Can Do About It

  • Sherryl Perry

    I don’t use AdSense but both of your tips (to use a responsive theme and to check your site performance with PageSpeed Insights) are worthy suggestions.

    I honestly am not using a responsive theme on my blog. I’ve tried using a mobile theme plugin but I’ve run into issues with it. My intention is to freshen up my blog with a new responsive theme soon.

    Thanks for dropping by my blog and leaving this link. I’m a first time visitor here.

    • Glenys Grob Post author

      Thanks Sherryl for dropping by and for tweeting my post, I really appreciate it!!
      With respect to a responsive theme, I explored the idea of converting an existing theme instead of switching and going for an entirely new theme. However, I found it tirelessly complex (and I am a programmer and web developer) so I think making the switch is the best way to go. However, if someone already has a premium theme, they may be able to get an update that is already responsive. In my case, I ended up researching new themes that were already responsive. The main criteria that I was looking for was that the new theme, as well as being responsive, would also score really well on GtMetrix and PageSpeed Insights. If a new theme is already sluggish, it takes too much tweaking to get it up to speed. I also checked that the new theme was indeed responsive. I have found some themes are responsive on most mobile devices but not all. But there are many online checkers, 2 of which are listed in this post on responsive themes.
      Thanks for reading and I look forward to reading more of your posts Sherryl.

  • Atish Ranjan

    I am not a big fan of Adsense. I do like affiliate marketing and sponsored reviews for earning. If it comes to adsense then traffic, better placement of ad blocks and page speed matters a lot to multiply the earning.

    • Glenys Grob Post author

      You are right, Atish, you need a lot of traffic if you are relying on Adsense to monetize your blog. It is interesting, as well, just how much of an impact can come from converting a site to be responsive.

  • Enstine Muki

    I have read tips on improving adsense revenue but I think this is unique tip Glenys. Though Adsense is not a main income source for me, I’d like to check this out and see the results I’ll get

    thanks for the useful money making tip and do have a wonderful week ahead Glenys 😉

    • Glenys Grob Post author

      Thanks for reading Enstine. Since this post was published, the Adsense scorecard for the site in question has jumped up to 5 blue dots so I do believe having a responsive theme is a benefit in more ways than one.

  • Shanthi

    Nice post about adsesne,this tips really helpful to get more income from adsesne,for adsense ad placement,traffic and page speed is really matters,good tips Glenys Grob.

    • Glenys Grob Post author

      Good question Akshat.
      I have to say from my own personal experience that my CTR hasn’t dropped. In fact, sites that are not mobile responsive are apparently receiving warning notifications via Google Webmaster Tools. I have just this week converted a small site, one that I haven’t done much with, because of one of these warnings about not being mobile responsive. So I would imagine that Adsense impressions would drop for sites that haven’t converted, going forward.
      Thanks for reading Akshat.