Tip of the Day
Have you started to see a drop in your Adsense revenue lately?
If this is you, then make sure that you check your Adsense Dashboard.
Look for your Scorecard. You will notice that you have a number of blue dots filled in, 1 to 5. If you have 5 blue dots then you don’t need to read any further. Otherwise, read on to see what it might mean for your site.
Your Adsense Scorecard
If your score is low (1,2 or 3 dots only) then you need to take some action.
True, you will most likely see beneath your scorecard that no account actions will be taken as a result of this score.
However, it is important to study the information that is provided when you click on the question mark to the right of the Scorecard heading:
In particular note the wording:
Your scorecard provides you with a summary of how well your ad settings, web pages and content are performing compared to those of other Adsense publishers.
You want to aim for 5 blue dots. The multi-screen score (mobile device enabled) for the site featured in this example was rating just 1 blue dot a couple of weeks ago. It definitely wasn’t mobile enabled; it had not been set up with a responsive theme.
Action taken to Improve Adsense Scorecard
- Converted the site to a responsive WordPress theme from My Theme Shop .
- Checked site on PageSpeed Insights and noted the suggested improvements
Results After Converting Site to a Responsive Theme
These are the results so far and they changed very rapidly:
- Scorecard has jumped up to 4 blue dots
- Adsense clicks have more than doubled.
Future Action for More Improvements in Adsense Scorecard
The next changes that need to be made, based on the PageSpeed suggestions are:
- Improve the page speed by configuring W3 Total Cache.
It is early days yet and too short a time frame to take a lot of notice of these stats. However, an increase in Adsense clicks is an increase in revenue which means that the impact of changing to a responsive theme cannot be dismissed.
Regardless of whether or not you are using Adsense to monetize your site, do check it to see if you have a responsive theme and if not I recommend looking for a responsive theme that you can use instead.
I looked at both converting a site to make it responsive and replacing it instead with a new theme. I found the latter much, much easier. I think you would need to have a lot of time and patience on your hands to convert a non-responsive site to mobile enabled.
Have you noticed a change in your site performance after switching to a responsive theme?