Confused About Link Building Post Penguin & Panda? 4

Link BuildingThe Ultimate Guide to Link Building – A Review

How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking – by Eric Ward & Garrett French

Author Rating: 5 stars

There is a good reason why Eric Ward is referred to as Link Moses. You only have to browse through this book to see that there is a wealth of information provided.

Ultimate Guide to Link Building: How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking (Entrepreneur Magazine’s Ultimate Guides) by Ward, Eric (2013) Paperback

Chapter 7 (How to Conduct a Link Opportunity Analysis for Your Keyword Space) contained so many good ideas on how to find linking opportunities that I was happily “stuck” there for ages. In fact I made a list of all the ideas that I wanted to try just so that I could move on and take a look at the next chapter.

I first became interested in finding out more about Eric Ward after having read an interview in which he posed the question ‘ask yourself if you would still want that link if Google did not exist?’ Since then, my whole attitude towards backlinks has changed.  And of course it is difficult to go past the endorsement from Matt Cutts from Google, at the top of Eric’s website

What Do You Get in this Book?

You have a choice of either a paperback version or a Kindle version.

It consists of 26 chapters and covers a vast range of strategies and ideas that emphasise creating link worthy content on your site or blog.

Impressions of  the Ultimate Guide to Link Building

People who take the time to study this guide are always impressed.


  • Easy to understand
  • Many really useful SEO tools suggested and sources provided.
  • Fantastic sources of information about SEO
  • Excellent methods
  • More of a  manual guide than a book
  • To-the-point practical guidelines
  • Great book for beginners as well as experienced internet marketers
  • Well written & expressed
  • Recommend to link building beginners
  • Recommend to seasoned link builders
  • Provides what works and what doesn’t, explaining why in each case
  • Plenty of advanced techniques for the experienced  online entrepreneur
  • Step-by-step instructions


  • It is probably sage to say that it doesn’t cover every possible aspect of link building
  • Some sections could do with a little more explanation

But, overall, this book is one of the best I have seen on link building.



I agree with the description of this being a manual. It’s a how-to manual providing excellent strategies.

And the bottom line is that these techniques can help springboard your traffic strategies.

I think it is safe to say that this book is presented in a simple, non-complex style, devoid of fluff.  The font styling for example is conservative. Instead, every sentence, every line, gets straight to the point of giving you snippet after snippet of advice.

A real smorgasbord of link building ideas that can generate massive traffic while improving your site’s ranking in the search engines.

CLICK HERE TO GET  Ultimate Guide to Link Building: How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking (Ultimate Series)


Teaser image courtesy of  David Castillo Dominici /

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4 thoughts on “Confused About Link Building Post Penguin & Panda?

  • Michelle

    Hi Glenys,

    I would really like to to purchase the “Ultimate Guide to Link Building” book by Eric Ward and Garrett French in the kindle edition! I read on Amazon that it was copyrighted in March 2013. Do you know if the Authors update the book to keep up with ever changing times of Google’s Algorithm? – Since Google’s always hitting things and changing this and/or that, I want to make sure that I build links that will keep me up to date and not get penalized..



    • Glenys Grob Post author

      Hi Michelle. I have not seen a newer version released of this book. However, Eric Ward has such a proven track record with respect to white-hat backlink approaches, that I find his advice still holds good. I still refer to it myself.

      You tend to find that white-hat methods are more sustainable; it is the black-hat techniques that need constant updating because so many of them end up being targeted by various algorithm updates.

      Eric Ward’s reputation, as an expert in his field, has persisted for many, many years.
      The book does take some time to go through it because it is packed full of ideas but I find the best approach is to concentrate on a chapter at a time.