Case Studies


A Year Without Backlinking: A No Backlinking Strategy Case Study

Zero Backlinking

Now let me say up front that I am not suggesting for a moment that quality backlnks have no impact. Quite the contrary. I believe that reputable backlinks, earned legitimately, will have a huge impact on the success of your blog.

But what I am saying in this article is that it is possible to make progress, significant progress, without chasing them. Such progress might not be as fast as you want but progress is progress.

Horses for Courses

A successful portfolio of backlinks can depend in huge part on the type of blog or website that you are developing.  (more…)


Top 10 Google Ranking With Internal Linking – A Case Study 20

Internal Links

Have you implemented an internal linking strategy on your blog?

Or more importantly, have you considered the Google ranking impact that such a strategy could have?

This case study might well see you reconsidering your approach to internal linking.

When it comes to learning as much as possible about internet marketing, I must say that I get the most out of case studies.

I have found some brilliant ideas in list style posts but sometimes a long list of tips can be overwhelming.

On the other hand, when I come across a published experiment, describing a Twitter strategy  for example, or a case study about generating more blog traffic, then I’m sold!!  I make time to study it. 

So, rather than provide you with an exhaustive list of ideas about how to rank in Google, I’m sharing with you just one strategy I used in an experiment to see if I could rank a keyword on page 1 of Google.

If you have being trying for some time to improve the rankings of keywords that are sitting on page 3 or beyond, then this case study will be of interest to you. (more…)


How to Find Keywords with Low Competition: Rankings Analysis 8

Keyword Analysis

When looking for the ideal way to do keyword research, you will no doubt stumble upon many a forum discussion that covers how to rank for a keyword. 

The best approaches usually refer to competitive keywords and that is certainly the approach that I take, but the question of how to find low competition keywords is one that consumes a lot of brain energy. 

I spend a lot of time searching for competitive keywords by analyzing Google Webmaster Tools, using Long Tail Pro  and checking the competition in the top 10 positions in the search engine results.

Long Tail Pro

But, is this effective use of time or not?

This case study works backwards by looking at keywords that are already ranking on page 1 of Google in order to determine if my set of criteria for choosing a keyword is valid. (more…)