With the benefit of hindsight, and new ideas, I often find that posts that I have written in the past, really should be updated.
Many of my archived posts continue to offer real value to my audience but there is no disputing that some of the content could do with revamping or updating. If the content can be refreshed, then the entire article can continue to be relevant and to reflect current practices.
In fact, after using Long Tail Pro extensively to find low competition keywords, I know that many of my archived posts could do with title updates to include keywords that are much more competitive than those originally published with the post.
So the main reasons I like to make a practice of revisiting archived posts are these: (more…)