When looking for the ideal way to do keyword research, you will no doubt stumble upon many a forum discussion that covers how to rank for a keyword.
The best approaches usually refer to competitive keywords and that is certainly the approach that I take, but the question of how to find low competition keywords is one that consumes a lot of brain energy.
But, is this effective use of time or not?
This case study works backwards by looking at keywords that are already ranking on page 1 of Google in order to determine if my set of criteria for choosing a keyword is valid. (more…)